Support Rohit Reviews

Free to use as part of Shopify’s built-in setup, with no separate domain purchase needed.

Instant setup for launching, testing, or previewing a store quickly.

SSL/security included through Shopify’s platform protections.

Useful for testing checkout flows, apps, and store design before going public.

Permanent technical address for the store/admin, which stays available as a backup URL.

Less professional-looking than a custom branded domain.

Lower customer trust because shoppers may associate .myshopify.com with starter or scam stores.

Weak branding since the URL still shows myshopify, not a fully custom brand.

Harder to build SEO and brand recognition compared with a custom domain.

Cannot be changed once created, which can lock in an unideal store name.